Philosophical Multicore

Sometimes controversial, sometimes fallacious, sometimes thought-provoking, and always fun.

Why Advertizing Is Awesome

Posted by Michael Dickens on August 13, 2010

Advertising has a bad reputation. It has been labeled “lies”, “manipulation”, and “corruption leading to the downfall of humanity.” While some or all of these are true, I think the bad reputation is unwarranted. Advertising is very useful, and I would go so far as to say that it is awesome.

Advertising isn’t awesome because of how it manipulates people into buying a product. Rather, what makes it awesome is the good that it can make possible. To me, advertising means freedom.

Often, in order to get access to goods, we have to pay money. Even information costs money. But this is where advertising comes in handy: it allows us to access goods that would otherwise be inaccessible. Many websites that I love are entirely advertising-funded, and would not be possible if it weren’t for ad revenue. One of the world’s biggest companies, which provides dozens of invaluable services, is entirely funded by ad revenue. (I’m talking about Google.)

When you put ads on your website or associate them with your service, companies are willing to pay you money just so that you will tell people about them. This is easier than requiring that people pay money, and people prefer it. Everyone benefits.

And that’s why advertising is awesome.

Advertisements

2 Responses to “Why Advertizing Is Awesome”

  1. Matt Helm said

    I always thought it was silly when people complain about youtube “selling out” to the advertisers and the music corporations. You make a very good point here.

  2. LRFLEW said

    This is easier than requiring that people pay money, and people prefer it.

    Not always; there are still people who would rather pay. I think people should get the option of weather to pay or to see ads

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