The Art of Hypertext
Posted by Michael Dickens on February 26, 2010
Much like any other sort of writing, blog writing is an art form. But one crucial part of this art form that is not found in hardly any other medium is the art of hyperlinking and hypertext: knowing exactly which words should be turned into links to other sites. Great bloggers are often identified by the quality of their hypertext.
I know of one blogger in particular who has especially impressive hypertext. She writes about scientific topics, and always provides just the right links in just the right places for you to understand what she’s talking about and to supplement her writings. You see, creating hypertext isn’t just about hyperlinking the right word, although that’s a big part of it. You have to hyperlink a word that is relevant to what the site is about, something that will give you an idea of what you’re clicking on. But there is more to it than that. Hypertext can be used to fill gaps in the reader’s knowledge base, and to provide sources for external material.
Another key trick is finding links that effectively describe what you want to describe. It is usually not too difficult to find a decent site, but to find a truly great source requires a master.
The Art of Hypertext is not simple. It is a very critical component of a blog. In fact, there should be some sort of blogging award for most dexterous usage of hypertext.